NIKE | CAMPAIGN SYSTEMS & BRAND EXPLORATION

This is a collection of work created during my time at Wieden+Kennedy, focused on extending Nike’s brand across campaign systems, visual frameworks, and exploratory concepts. Some of the work launched publicly, while other pieces lived in the ideation and concept phase—used to test how Nike’s brand could evolve across different platforms, audiences, and creative directions.

Agency
Wieden + Kennedy

Australian Open win ads for Federer and Serena.