KIWI.COM | COMPASS LOYALTY PROGRAM

Compass is Kiwi.com’s loyalty product, built to increase long-term user engagement. As an in-house designer, I led visual exploration and execution for the program, developing a scalable illustration system and iconography that translated the product’s tier structure into clear, approachable visual language.

The work spanned in-product surfaces and lifecycle marketing, including promotional emails, web banners, and push notifications. I focused on maintaining consistency between brand expression and product experience, helping Compass feel like a natural extension of the Kiwi.com platform while supporting future evolution of the brand’s visual system.

My role
Design & art direction

Company
Kiwi.com