EMMERT INTERNATIONAL | WEBSITE REDESIGN
Emmert International is a global manufacturer of heavy-haul and rigging equipment, serving complex engineering and logistics operations.
I led the visual design and user experience for Emmert’s website redesign, translating a highly technical business into a clear, approachable digital product. The goal was to help diverse audiences—customers, partners, and job candidates—understand Emmert’s capabilities and navigate their services with confidence.
The work focused on simplifying complex information architecture, creating consistent user pathways across product offerings, project showcases, and recruitment content. We restructured the visual system to balance industrial credibility with modern usability, ensuring the brand felt both authoritative and accessible.
The result was a scalable digital platform that aligned Emmert’s operational expertise with a more intuitive, human-centered user experience.
My role
Art directed and designed along side copywriter Thomas E McCracken and developer Heath Schweitzer.
Below are a few wireframes from the initial designs.