Aroris Health  |  Brand Growth

Aroris is a healthcare startup where I partnered closely with the internal team and my Latitude creative group to build the brand and product identity from the ground up. From early strategy through launch, I served as both designer and art director, shaping how Aroris and their core software platform, Aroris360, show up visually across every touchpoint.

My work included brand identity, website, product marketing, landing pages, email campaigns, social content, motion storyboards, and a comprehensive brand standards system. A key focus was translating complex healthcare technology into clear, human visual systems that supported how users understand and engage with the Aroris360 product.

I also explored AI-assisted visual tools to prototype creative directions, generate image concepts, and test narrative approaches quickly. This allowed the team to iterate efficiently while building a cohesive, future-forward brand and product presence as the platform evolved.

Agency
Latitude

All animations done by Latitude’s motion designer, Michael Dow.

Figma process:
I worked extensively to create components, design assets, and component variants. We worked closely with our developers to create an engaging site that would also function the best for healthcare providers.

• Most recent campaign landing page
• Live website for Aroris Health