Aroris Health  |  Brand Growth

Aroris is an innovative healthcare startup based in Minneapolis, and I’ve had the privilege of partnering closely with the Aroris team and my Latitude creative crew to help shape their brand from the ground up. From early strategy through launch, I served as both designer and art director, leading the creation of their visual identity, website, landing pages, email campaigns, social content, storyboards for animation, and a comprehensive brand standards system. Our collaboration brought clarity, confidence, and cohesion to how Aroris communicates with healthcare professionals, while also supporting the growth and branding of their flagship software, Aroris360.

To help this startup grow efficiently, we also integrated AI-generated visuals, from photos and illustrations to video concepts, allowing us to explore creative directions quickly and produce high-quality assets without the heavy costs of traditional production. This approach gave Aroris a polished, future-ready visual presence while staying resourceful and innovative.

Agency
Latitude

All animations done by Latitude’s motion designer, Michael Dow.

Figma process:
I worked extensively to create components, design assets, and component variants. We worked closely with our developers to create an engaging site that would also function the best for healthcare providers.

• Most recent campaign landing page
• Live website for Aroris Health