UNLIMITED GREATNESS | NIKE CAMPAIGN
As part of Nike's Unlimited Greatest campaign, Serena Williams stars in an inspirational film flashing words that pay homage to the greatest moments in her career. An elegant and strong film that focuses on Serena and her life up until this moment.
The headline "Greatest Female Athlete ever." connects to when Serena made a comment at a press conference referring to herself as being “one of the greatest athletes of all time”, opposed to being “one of the greatest female athletes of all time.”
In collaboration with our art directors Tim Arts and Stefan van den Boogaard and studio mates, I concepted and set the typography, and created the key visuals and layouts that dominated New York.
Wieden + Kennedy
Photos of our work by the talented Kyle Pero