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The Tie Institute | Brand Identity
PROJECT: The Tie InstituteAcademiaI created this project for an intensive brand development course. My goal was to expand on my interest in vintage aesthetics and fashion.The Tie Institute celebrates the necktie by embarrassing the past and the present. My intent was to stay simple, type driven, and to let the tie be the star.I hired my good friend and local apparel designer Megan Van Eaton to make the tie from vintage men's pants.