THE SWITCH | NIKE CAMPAIGN
The Switch is a film ad created for Nike staring Cristiano Ronaldo. The Switch is Nike's longest film to date. The Switch is a 5:57 long film that begins as you might expect, Cristiano switching places with a football obsessed kid—causing confusion and dismay.
The film is a great look into the personality and lifestyle behind the professional football stars and the kids who aspire to be that.
To be the best that you know you can be you must first have the mind-set to work hard and to stay focused. Cristiano was once a football obsessed kid too, dreaming of going pro and leading his team into victory. The Switch inspires and encourages young football players to keep a strong and determined mind, and to understand that It's not where you start, it's what you start.
Along side The Switch, we also created the Speed Room which shows off Cristiano's classy style and New Mercurial Superfly V boot.
In collaboration with our art director Pedro Izique and studio mates, I concepted and designed The Switch lockup and key visuals.
Wieden + Kennedy