The Switch is Nike's longest ad to date. The Switch is 5:57 long, and begins as you might expect, Cristiano switching places with an aspiring young footballer.
To be the best that you know you can be you must first have the mind-set to work hard and to stay focused. The Switch inspires and encourages young footballs to keep a strong and determined mind, and to understand that It's not where you start, it's what you start.
Along side The Switch, we also created the Speed Room which shows off Cristiano's classy style and New Mercurial Superfly V boot.
In collaboration with our art director Pedro Izique and studio mates, I concepted and designed The Switch lockup and key visuals.
Wieden + Kennedy