OTTO LEE | BRAND IDENTITY
Otto Lee Cloth Co. is a wool fiber mill by Meagan Van Eaton. Otto Lee creates beautiful wool fibers that come from her sheep and from local Oregon farmers.
Meagan is an incredibly talented clothing designer and fiber maker. The branding has stemmed from her elegant and utilitarian approach to Otto Lee and her designs. I custom created a logo type that not only stands typographically strong, but also symbolizes the strength of Meagan. She has worked incredibly hard over the years teaching herself how to raise, sheer (sometimes), dye, and spin everything on her own. We wanted her hard work and message to stand out first and foremost.