NIKE AUSTRALIAN OPEN | CONCEPT & DESIGN
Nick Kyrgio, an Australian tennis pro, is anything but your typical tennis player. He's best known for his unpredictable behavior on the court, resulting in racquet slams and walking out mid match. However passionate and spirited he is, we can all agree that he is a talented young athlete. With all that said, Kyrgios is like the weather, difficult to predict :)
For the Australian Open we created five key visuals to be used as live reactions to Kyrgios during his matches. Each visual were illustrated and animated to showcase the weather surrounding his place in the match.
I collaboratively concepted, designed and constructed each key visual that took over Melbourne, Australia.
Art direction and illustration was by the awesome Bertrand Fleuret
Wieden + Kennedy