The goal was to create a story and a message around the campaign that would help inspire donors to contribute to the cause. The concept emphasizes that every pet deserves a second chance at life and shows how donors may "paint a better future" for that animal. Leveraging original photography taken at HSSV of each pet and then drawing a possible future around them, this concept was built to touch the hearts of those who have the means to give.
I wrote and directed many of the concepts for the illustrations. In addition, I composed illustrations with photos to bring the concepts to life. In collaboration with my team, we successfully created a campaign that consisted of print and online assets.