GRASS IS NOT GREENER  |  NEW YORK TIMES FULL PAGE PRINT AD

Grass Is Not Greener anti-marijuana New York Times full page print ad in response to Leafly's ad promoting the use of marijuana. This project was affiliated with the non-profit Project SAM (Smart Approaches to Marijuana).

 

Washington Post article
NYT article that sparked the Leafly pro-marijuana ad

My role
Designer 

Agency
Central Intelligence

Collaborators
Bill Hollister